Broken Arrow Media
Frequently Asked Questions - Email Marketing
Why should I send loads of emails to people who won't be interested. Isn't that Spam?
Sending out email advertising is not spam.
Anyone who is on an email marketing list has agreed that they are happy to receive offers of interest to them when they signed up to another product or service. These are called opt-in's, and mean that within reason companies can sell on their customers email details to a third party for marketing purposes. Email marketing companies buy, sell and sort customers details according to the products they are likely to be interested in, and various other factors.
What you are getting is a list of people who will be at the very least, receptive to the products or services you are offering. They will always have the option of deleting your email, or asking not be sent it again if they are not interested. It is a chance for you to get customers onto your website, or entice them with a promotion, competition or special offer.
We can help you purchase email addresses focused on your target market, design attractive and compelling emails that will promote your business and drive traffic through to your site.
