Broken Arrow Media
Frequently Asked Questions - Pay Per Click
What is this pay per click advertising? Does it cost a lot?
Pay per click advertising is a form of advertising displayed on a web page, for example, on Google. Adverts are targeted at people searching on specific words, and relevant to the search they are making.
When the pay per click adverts are displayed, they are displayed in order of the amount they have bid for those keywords.
For example, two companies both have pay per click adverts on the search words 'Florist Costa del sol', but company A has bid 50 pence per click, and company B has bid 40 pence per click. Company A's advert will appear above company B's.
The good news about pay per click advertising is that you set how much you are prepared to pay for a click, so you are always in control of your budget. Also, you only pay for visitors that actually click onto your site, so you know that your money has been spent on actually getting visitors to look at your business.
Depending on your type of business and your keywords, and the amount of competition, your bid per click could be as low as a few cents to bring customers to your site.
Pay per click is a very cost effective advertising medium, and is certainly very useful as a way to get your site noticed in it's early stages.
We can organise a pay per click campaign for you, target the most effective keywords for your business. Monitor it's effectiveness and make changes as necessary. You set your budget for your campaign, and we'll do all the work for you.
